The Nike Interact Run project took digital connection to the next level. A QR code on the shoe’s tongue ignited engagement beyond the cart and across the globe. Writing content for the landing page was a great opportunity to elevate our customer relationship. By sharing the concept of a shoe’s lifecycle (from production to its last leg) we invited them to join the Move-To-Zero effort. It all came to life with the collaboration of a third-party agency, the product team, and legal department.

Collaborators: Katey Trnka (Editor) and Media Monk Agency